TikTok - How Much Has It Grown in a Pandemic?

· 4 min read
TikTok - How Much Has It Grown in a Pandemic?

TikTok is one of the biggest success stories in the history of social media. The video platform now has more than 500 million monthly active users and it keeps growing.

What is TikTok? Let's put it this way. It's a social media platform where users can play interesting mini-games, watch entertaining videos, and listen to catchy songs. The best part is that all of this is free. There's no login required and no fees to use the platform. You can read more about the app in our full review.

Allowing Global Reach

It's no secret that TikTok is hugely popular in the US. The app reportedly has 77% of the market share in the country. That's compared to 36% in Canada and 31% in the United Kingdom. The video platform is so dominant in North America that you could literally run out of topics to discuss on the platform once you've consumed your fill of viral videos.

The fact that TikTok can become such a popular app in countries where money isn't as strong demonstrates how much it has managed to grow in spite of the pandemic. During the height of the pandemic, when governments and public health organizations were suggesting that people "shelter at home," TikTok's user base actually increased by 12% globally.

If you're reading this, you're probably thinking that a video platform for cats is probably not for you. While the idea behind TikTok is simply to entertain, the app has evolved into a home for gamers, political activists, and everyday entertainers. It's allowed these groups to connect with one another and enabled them to find a voice. This is something entirely new in the history of social media. In many ways, TikTok is a symbol of the global social media landscape.

Allowing Massive Growth

Even before the pandemic, TikTok wasn't a typical video app. The platform grew 500% between February 2020 and March 2020 alone. The news was first broken by TechCrunch and since then, the app's popularity has continued to soar.

The fact that so many millions of people use and enjoy the platform is a testament to its design and what it's able to offer. The key to its success is in the simple fact that it's user-friendly, easy to use, and incredibly accessible. Even if you have no idea what a hashtag is, you can still use TikTok to discover and follow the content that interests you. There's no complex training or setup required. You can't say that about many other apps and platforms.

A Major Market Inevitably

With every corner of the world now experiencing the pandemic, it's no surprise that people are seeking entertainment in the virtual world. One of the major drivers of this trend is certainly TikTok. The video platform is now available in more than 200 countries and it boasts an easy-to-use design that belies its massive global reach.

TikTok is also one of the few apps that allow users to consume content on the go. The news app already has millions of daily active users and it keeps growing. It would seem that no matter where you are in the world, there's an equivalent of TikTok.

This trend is likely to continue as more and more people are seeking ways to entertain themselves during self-quarantine. This is especially important considering that many jobs have disappeared due to the pandemic and people need to stay inside, which makes entertainment platforms like TikTok extremely relevant.

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How Do You Display The Prices?

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